From co-founding k101 Agency to building brands hands-on at k101 Consulting.
If we met during my agency days, you probably knew me as the person putting together a press pitch, working on a launch, or figuring out how to make a brand stand out at an event. I still love that work. These days, I might also be writing the homepage, building the website, or editing the video that tells the story afterward.
I’m Kim Lieb, founder of k101 Consulting. I’ve spent more than 25 years working across branding, writing, digital marketing, public relations, and live events. I co-founded k101 Agency, a boutique firm with offices in Atlanta and Chicago, where we worked with national lifestyle brands, including Lifeway Kefir and Caboodles on New York Fashion Week activations. Before that, I worked as a senior editor. My fine arts background in photography and conceptual design still influences how I think about what people see, read, and remember.
When I left agency life, I made a point of learning how to do the work I used to hire people for. That changed what I could offer clients. Now you can call me to figure out how to position a new business, and I can stay with the project through the messaging, the website, and the materials you’ll use to launch it.
What you can bring me in to do
Build a brand or refresh the one you have. I start by asking what makes your business distinctive, who you want to reach, and what you want them to understand about you. From there, I can help with naming, positioning, messaging, brand voice, logos, typography, color, and imagery. If you already have a brand people know, I look at what’s worth keeping before deciding what needs to change.
Make your website and marketing work together. I plan and build Squarespace websites, from navigation and page structure to copy, imagery, and custom graphics. I can also plan and create the email, social, and campaign content that brings people to the site. When I hand over a website, I can show your team how to make everyday updates themselves.
Find the right words and give them a place to live. I write website copy, articles, newsletters, social posts, and campaign messaging. I also design the materials that carry those words into the world, including brochures, business cards, editable PDFs, Canva templates, and digital letterhead. Depending on the project, I might also code custom email signatures, edit a recap video, or design branded materials for a live event.
A few recent projects
For CustomFIT, I refreshed the visual identity while preserving elements of the original logo that clients would recognize. Then I carried the new look through a brochure, business cards, stationery, digital letterhead, and custom-coded email signatures. At live events, that same identity showed up on the branded tent and booth and on Peter Millar polos for the team.
For Donohoe Pediatrics, I kept the familiar look of the practice’s logo and brought its fonts, colors, and imagery into alignment across patient communications. I designed a newsletter, after-visit summaries, a newborn welcome letter, a home guide, and stationery. I also made reusable Canva templates so staff could update materials in-house.
For Huffman Travel and Salveo Sisterhood, I created materials for a luxury travel collaboration. Before departure, members received destination information, packing lists, and itineraries. After the trips, I produced recap videos that gave members something to revisit and share.
How we can work together
I work remotely and take on both individual projects and ongoing marketing support. Sometimes a client needs a defined piece of work, like a new website or a set of sales materials. Sometimes the team has plenty of ideas and needs someone who can help prioritize them, create the content, and keep the work moving. When a project calls for specialized creative or development work, I can bring in trusted partners.
If you have something in mind, get in touch with me at k101 Consulting. Send me what you have, even if it’s just a link, a rough draft, or a few notes, and tell me what you want it to do better. You can also explore my freelance portfolio on Upwork to see more of my work.