Kim Lieb is a marketing strategist, branding consultant, and creative director with more than 30 years of experience in integrated marketing, brand development, and consumer engagement. As the founder of k101 Consulting and former owner of K101 Agency, Kim helps brands build authentic identities and meaningful audience connections through strategy, storytelling, and design.

She has partnered with brands including Caboodles, Lifeway Foods, Sylvan Learning, W Hotels, MiniLuxe, Roti Modern Mediterranean, Epic Burger, and Freshii. Her expertise includes social media strategy, brand marketing, website development, graphic design, email marketing, and brand voice development.

Kim also specializes in branded merchandise and custom product development, creating spirit wear, promotional products, event merchandise, and branded gifting experiences for special events, schools, nonprofits, wellness brands, and businesses. Through her work with humanKIND and other partnerships, she has developed merchandise programs that blend design, fundraising strategy, and customization.

Known for her collaborative approach, Kim believes strong brands are built through listening, authenticity, and emotional connection. She partners with visionary founders and organizations to build awareness, foster loyalty, and drive long-term growth.